DDG (Darryl Dwayne Granberry Jr.) leapt from viral YouTube hits to platinum singles, launching his own label and creating history with interactive albums on Twitch—embodying today’s creator-to-artist evolution.
Born in Pontiac, Michigan in 1997, Darryl Dwayne Granberry Jr., better known as DDG, burst into the limelight via YouTube, building a massive audience with pranks, vlogs, and challenges starting in 2014. A valedictorian in high school, he dropped out of college to go full-time into digital entertainment .
In 2018, he signed with Epic Records, and by 2020 co-founded Zooted Music, his own label . DDG’s breakout hit, “Moonwalking in Calabasas” (featuring Blueface), earned a double-platinum certification and charted on the Billboard Hot 100 .
He made a unique crossover into boxing in 2021, defeating Nate Wyatt in a YouTubers vs. TikTokers match—showcasing his versatility both online and IRL .
His latest album, Blame the Chat, broke new ground. Created during a week-long “Hit‑A‑Thon” streamed on Twitch, fans directly influenced song production and features in real-time. The result? His first #1 album on multiple charts globally .
Today, DDG remains a true multi-hyphenate: rapper, content creator, label owner, and innovator—proving that the modern creator can define their own path across music and digital culture.
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