Cam’ron and Mase transformed heated sports debates into It Is What It Is—a viral sports podcast with soul, money moves, celebrity guests, and big business.
Hip‑hop’s Harlem kings Cam’ron and Mase have teamed up to redefine podcast gold with It Is What It Is. What started in 2023 as a modest recording setup with Cam investing around $120K, quickly became a cultural phenomenon that earned them a $20 million deal.
Their sports-generated banter, daily episodes, and unapologetically real charisma brought them into the homes of hundreds of thousands of viewers—some episodes netting 300K+ views.
In addition to sports plays and jokes, the show is driven by friendly old-school energy. It even helped reunite Cam’ron and Mase after years of hip-hop feuding.
The podcast’s success caught the attention of major media players. They signed a production and distribution deal with Blue Wire, and now film from a professional studio at Wynn Las Vegas—and partner with notable guests and sports icons.
With 300+ episodes and wide-ranging discussion—covering athletes, leagues, culture, and barbershop freestyles—this is far more than a sports show. It’s an evolution in storytelling, culture, and hustle.
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