A brazen theft took place at CardVault by Tom Brady in SoHo, New York City, where an unidentified male stole approximately $9,710 worth of baseball and Pokémon trading cards. The incident occurred on October 20, 2025, and authorities are relying on surveillance footage to identify the suspect.
What the NYPD Says
• The suspect entered the store around 11:40 a.m., attempted a purchase with a credit card that was declined, and subsequently manipulated the payment terminal to bypass the decline without the store employee’s knowledge.
• He fled the scene carrying the cards and was last seen heading south on Lafayette Street wearing a Yankees cap, black hoodie, black shorts, white socks and sneakers, and holding a multicolored bag.
• No injuries were reported during the incident, and the investigation is being handled by the NYPD’s Financial Crimes Task Force.
Why This Matters
• This theft underscores the high value of collectible trading cards and the security vulnerabilities in retail spaces—even those associated with major sports figures.
• Tom Brady, who acquired a 50 % stake in CardVault earlier in 2025, now faces not only financial loss but reputational risk associated with a high‑profile business venture.
• For the broader collectibles market, this incident signals increased regulatory and security attention as high‑stakes items attract criminal targeting.
What to Watch Next
• Whether the NYPD releases additional surveillance stills, suspect descriptions or a press briefing that leads to an arrest.
• How CardVault responds in terms of property insurance claims, store security upgrades, and public communications.
• Whether this incident influences how collectible‑card retailers and celebrities partner, invest in physical retail and safeguard high‑value inventory.
0 Comments