Cardi B is stepping into a new role beyond music — she’s now the Chief Confidence Officer for organic formula brand Bobbie, using that title to push back on stigma and give voice to parents everywhere.
What This Role Means
- Her role is part of Bobbie’s “The B is for Bobbie” campaign, aiming to empower parents, especially mothers, to make the feeding choices that feel right—without shame or judgment.
- In a public statement, Cardi emphasized: “Parents don’t need side eyes and judgment, they need real talk, real support, and real answers.”
- Bobbie is aligning the campaign with advocacy efforts. They will donate $75,000 to partner organizations like Paid Leave for All, birthFUND, and 4Kira4Moms to support systemic reforms for parental rights.
- The initiative includes a feature where fans can call 732‑QQ‑CARDI to share their stories, which Bobbie says will be passed on to lawmakers via Bobbie’s advocacy arm, Bobbie for Change.
Why People Are Reacting
- Some applaud Cardi for using her platform to normalize formula use and push back on maternal stigma.
- Others see this as a bold move likely to spark conversation—and yes, controversy—within the “Barbz” fanbase and broader parenting community.
- As she pushes into advocacy, critics and supporters alike are watching how she balances her public image with real policy demands and impact.
0 Comments