Gen Z Drinking Up Again—But Driving Safety Isn’t Keeping Pace


Gen Z has long held a reputation for moderation—but recent trends show that those who do drink may be putting themselves and others at risk behind the wheel.

  • Highest incident rates among all age groups: A LendingTree study found Gen Z drivers (ages 18–26) had nearly 49 reported incidents per 1,000 drivers—double that of millennials.
  • More DUIs than older generations: With 2.17 DUIs per 1,000 drivers, Gen Z far outpaces Boomers at 0.53.
  • Alcohol use is rising again: Studies show 73% of Gen Zers (21–27) have consumed alcohol in the past six months, rising from 66% two years prior.
  • Underestimation of risk: Colorado data indicates over one-third of Gen Z cannabis users believe it’s safe to drive while impaired—a significant disconnect.

These trends highlight a worrying paradox: fewer Gen Z individuals may be drinking overall, but among drinkers, risky driving habits are growing.

Gen Z Drivers Have Highest Incident RatesGen Z (age 18–26) reports ~49 incidents per 1,000 drivers—including accidents, DUIs, tickets—nearly double that of Millennials.LendingTree study via CBS News 
DUI Rate ComparisonGen Z drivers had 2.17 DUIs per 1,000 drivers in 2023—significantly higher than Baby Boomers at 0.53.LendingTree via BestLaw 
Surge in Gen Z Alcohol Consumption73% of Gen Z (21–27) reported drinking alcohol in the past six months—up from 66% two years prior.IWSR survey reported by FT & NY Post 
Impaired Driving Perceived as Acceptable37% of Gen Z cannabis users said they “drive safely” while under the influence.Colorado DOT survey  

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