Taylor Swift Announces 12th Album The Life of a Showgirl in Surprise Kelce Podcast Reveal
During a special midnight appearance on the *New Heights* podcast (hosted by NFL stars Travis and Jason Kelce), Taylor Swift revealed her highly anticipated 12th studio album, titled The Life of a Showgirl. The announcement came at exactly 12:12 a.m. ET on August 12, 2025, capping off a dramatic rollout filled with countdowns, orange-themed teasers, and bold visual callbacks. [oai_citation:0‡Extra](https://extratv.com/2025/08/12/taylor-swift-s-the-life-of-a-showgirl-everything-we-know-about-her-new-album/?utm_source=chatgpt.com)
Fans can now pre-order the album in multiple formats—including orange-glitter vinyl, cassette, and CD bundles. All items are set to ship before October 13, 2025 (though that date is clearly marked as “not the official release date”). [oai_citation:1‡ELLE](https://www.elle.com/culture/music/a65654090/taylor-swift-new-album-news-release/?utm_source=chatgpt.com) [oai_citation:2‡Reuters](https://www.reuters.com/en/taylor-swift-announces-new-album-called-the-life-showgirl-2025-08-12/?utm_source=chatgpt.com)
Visual branding for the new era leans heavily into shades of orange: from Taylor’s styling in promotional materials to the choice to illuminate the Empire State Building in orange—symbolizing her bold return to the spotlight. [oai_citation:3‡People.com](https://people.com/taylor-swift-new-album-lights-up-the-empire-state-building-orange-11789219?utm_source=chatgpt.com)
Curated playlists, teasers, and billboard hints suggest that Taylor reunited with hitmakers Max Martin and Shellback—evoking her earlier pop-rock roots. [oai_citation:4‡Page Six](https://pagesix.com/2025/08/12/celebrity-news/taylor-swift-drops-major-clue-about-new-album-the-life-of-a-showgirl/?utm_source=chatgpt.com) [oai_citation:5‡Wikipedia](https://en.wikipedia.org/wiki/The_Life_of_a_Showgirl?utm_source=chatgpt.com) Fans are brimming with speculation about sound, collaborations, and just how autobiographical the upcoming project might be.
The Life of a Showgirl follows 2024’s record-setting The Tortured Poets Department, and kicks off what looks to be yet another iconic Taylor Swift era.
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